The quality of website content has to be taken into account because search engines like Google look for ‘relevance’ and ‘uniqueness’ in every article, blog, news story, and other content types seen in websites. Websites that meet these criteria rank better in search results pages, thus increasing their likelihood of receiving more visits or ‘hits’. To demonstrate, a website that sells skiing equipment should have content pertaining to industry-related words like ‘skis’, ‘snow’, and ‘winter sports’. This is known as search engine optimization or SEO.
Search engines also look for quality content in social networking sites like Facebook and Twitter. Therefore, if a company is currently running their own social media marketing campaign, it’s in their best interest to work with a renowned Edmonton SEO company so that every Tweet or Facebook status message they have is also unique and industry-related. A company’s size wouldn’t matter once they start dominating the Internet and getting better feedback from their customers.
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