Getting creative with this common internet error can be helpful in Edmonton internet marketing. Provided that the page is consistent with your website (i.e. your brand logo on the 404 page), it lets visitors know that they’re still on your site. Coupled with a robots.txt file, which prevents any crawling, a 404 page won’t affect your search engine rankings.
How you’ll pull this off is limited only by your imagination. Static designs are the most common 404 pages, but you can include basic functions like search bars or on-page links. Some websites designed a simple working game like Pac-Man or Space Invaders as a 404. As far as marketing goes, however, you may want your 404 to instill a call to action.
http://smrtmarketing.ca/404-wow-edmonton-internet-marketing-firms-error-pages/
