Facts about Search Engine Optimization in Edmonton: On Google Penalty

While one might think that it’s a daunting task to get a small business marketing campaign to penetrate Edmonton’s heavily competitive online market, one can easily accomplish this through search engine optimization (SEO). However, you will want to hire a reliable Edmonton search engine optimization company like SMRT Marketing for the job; otherwise, you might only end up getting penalized by Google or other search engines.
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Let an Edmonton Internet Marketing Firm Help You Dominate Your Market!

The quality of website content has to be taken into account because search engines like Google look for ‘relevance’ and ‘uniqueness’ in every article, blog, news story, and other content types seen in websites. Websites that meet these criteria rank better in search results pages, thus increasing their likelihood of receiving more visits or ‘hits’. To demonstrate, a website that sells skiing equipment should have content pertaining to industry-related words like ‘skis’, ‘snow’, and ‘winter sports’. This is known as search engine optimization or SEO.

Search engines also look for quality content in social networking sites like Facebook and Twitter. Therefore, if a company is currently running their own social media marketing campaign, it’s in their best interest to work with a renowned Edmonton SEO company so that every Tweet or Facebook status message they have is also unique and industry-related. A company’s size wouldn’t matter once they start dominating the Internet and getting better feedback from their customers.
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From 404 to WOW: Edmonton Internet Marketing Firms and Error Pages

Getting creative with this common internet error can be helpful in Edmonton internet marketing. Provided that the page is consistent with your website (i.e. your brand logo on the 404 page), it lets visitors know that they’re still on your site. Coupled with a robots.txt file, which prevents any crawling, a 404 page won’t affect your search engine rankings.

How you’ll pull this off is limited only by your imagination. Static designs are the most common 404 pages, but you can include basic functions like search bars or on-page links. Some websites designed a simple working game like Pac-Man or Space Invaders as a 404. As far as marketing goes, however, you may want your 404 to instill a call to action.

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Help Websites Get Better Visibility via Internet Marketing in Edmonton

Layout

A good layout keeps customers occupied and shows them where they want to go on the site. To this end, a reputable Edmonton SEO company will recommend putting up the business logo and banner at the top portion of the page. Given the prevalence of mobile surfing, you must also have your website fixed to be viewable on mobile devices while emphasizing faster loading times.

Content

Posting professionally-written and informative content on the website is vital to winning customers over. Some online experts recommend writing around specific keywords and using HTML elements to properly organize the material it appears on the site itself. Be sure to include options to share the content over social media.

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The Numerous Advantages of Effective Internet Marketing in Edmonton

Professional internet marketing in Edmonton is rapidly supplanting traditional media in advertising and promotion of companies and their product brands. Indeed, there are distinct qualities to online marketing that sets it apart from everything else.

The prevalence of internet promotions makes good sense in a now-predominantly digital age where online searches for information comprise a considerable part of virtually everyone’s daily routine.

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Edmonton Internet Marketing Companies: Helping Small Businesses Grow

Despite the confidence, small businesses still face big challenges precisely because of their size. Perhaps the biggest of these is their ability to attract customers since they don’t have the advertising budgets that big corporations have. This is especially true for newer ones that are still planting their roots in Alberta’s competitive business landscape.

Fortunately, the Internet is quickly surpassing traditional media like television, print, and radio when it comes to prominence. As statistics reveal, 27.4 million Canadians have access to the World Wide Web, and 93% of them go online to search for more information about a product. Hence, Internet marketing in Edmonton has become a cost-effective way for small businesses to advertise themselves and generate leads.

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